Increase average basket value by cross promoting similar products
When a buyer is looking at an item you have their attention for a small amount of time, therefore we enhance this by offering a few extra promotion areas on the item eBay listing template.
Other items in this category allows buyers to see all of the other products that you have in the categories at a quick glance, they still remain on the eBay item and can be attracted to buy something else.
Similar products is also a good feature, part of the title of the product is used to display other products that you have on eBay that are similar to the one they are currently looking at, this is good if you are selling a phone and then want them to buy a case and a charger for example.
On the main store page and other sections we can also have other promotional areas to enhance the sales such as best sellers and star items.